![]() ![]() ![]() ![]() Kindle should remain the device of choice for avid readers, analysts say, due to its e-Ink technology that minimizes eye strain and its already-formidable network of book choices. “At the same time, Apple is a formidable competitor and our view is that over time Apple and Amazon will emerge as the two largest players (in e-books).” James Friedland, a Cowen & Co analyst, agreed. “At that point it becomes a threat if Amazon hasn’t responded by then.” “Amazon has a year’s runway left to show that they’re going to stay ahead of Apple, and if they don’t, by a year from now, Apple will have a few more content solutions in line,” he added. “They (Amazon) don’t have to worry about the market for their product suddenly drying up because everyone’s migrating to the iPad,” said Forrester Research analyst James McQuivey. Industry watchers had speculated for months that Apple’s new tablet would take a bite out of market share for the $259 Kindle electronic reader, its best-selling item introduced in late 2007 and touted by Amazon as “the” gadget to buy.īut those fears appeared overblown on Wednesday, with shares of Amazon closing up 2.74 percent at $122.75 on Nasdaq - perhaps on relief that Amazon’s Kindle remained secure. SAN FRANCISCO/NEW YORK (Reuters) - The buzz in the gadget world has shifted from to Apple Inc with the launch of its long-awaited iPad tablet, but analysts say the world’s largest retailer’s Kindle device is safe in its smaller market - for now. ![]()
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